Head of Social & Community
About Brechtel Hospitality
Brechtel Hospitality is a New Orleans–based hospitality development and management company creating distinctive dining, entertainment, and lodging experiences that reflect the spirit of Southern culture and craftsmanship.
Our portfolio blends nationally recognized franchises with original, experience-driven brands. From Copper Vine Wine Pub & Inn, an elevated wine-centric gastropub with boutique lodging in downtown New Orleans, to Fulton Alley, a social gaming venue pairing upscale bowling with craft cocktails, and Vintage Rock Club, an immersive nightlife experience celebrating the golden eras of rock. We also operate Bonfire Events + Catering, a full-service catering and event production company serving the Gulf South, along with franchise locations of Walk-On’s Sports Bistreaux and Small’s Sliders.
At Brechtel, hospitality is more than great food or service — it’s about creating moments that connect people and place. Our team of passionate operators, creatives, and innovators is committed to delivering excellence, building community, and redefining modern Southern hospitality.
Learn more at: www.brechtelhospitality.com
About the Role
We are seeking a highly creative, culture-driven Head of Social & Community to lead and shape the organic social presence across our hospitality brands.
This is a hands-on, high-ownership role for someone who lives and breathes content, understands brand storytelling, and knows how to turn real-world hospitality moments into compelling digital narratives.
If you love filming with your phone, building partnerships, curating events, and creating community — this role is for you.
What You’ll Do
Content Creation & Brand Vision
• Film, edit, and publish high-quality, phone-first content (strong emphasis on short-form video)
• Oversee the creative vision for how each brand shows up online
• Develop monthly content calendars across all concepts
• Capture real-time Instagram Stories and behind-the-scenes moments
• Monitor performance and evolve strategy based on what resonates
Community, Partnerships & Events
• Actively engage with followers through DMs, comments, reposts, and community interaction
• Build and manage relationships with influencers, creators, brands, and nonprofit partners
• Identify and activate strategic collaborations aligned with each concept
• Conceptualize and curate social-forward events (experience dinners, ticketed experiences, brand collaborations, charity activations)
• Capture and oversee on-site storytelling during events
• Support influencer visits and content production from start to finish
Additional Responsibilities
• Manage donation certificate requests across concepts
• Assist with marketing collateral printing and delivery when needed
What We’re Looking For
• 1–3 years of experience in social media, content creation, or brand marketing
• Highly proficient in filming and editing content on a phone
• Strong eye for branding, aesthetics, and storytelling
• Comfortable overseeing creative direction while executing hands-on
• Organized and confident, managing multiple brands at once
• Experience working with influencers, brand partners, or nonprofit collaborations
• Paid social familiarity is a plus
Who This Role Is Perfect For
You see social media as culture-building — not just posting. You instinctively capture moments, understand how a room feels, and know how to translate that energy into content. You care deeply about brand consistency but can move quickly and adapt in real time. You enjoy building real relationships, not just transactional partnerships. And you’re excited by the opportunity to shape how multiple hospitality brands show up in the world with intention, creativity, and impact.
