About This Job
The Louisiana Office of Tourism is charged with the responsibility to market and promote Louisiana as a premiere travel destination, increasing revenue generated by visitor spending, and contributing to the economic impact of tourism in all 64 parishes.
The Louisiana Office of Tourism is a multi-pronged agency charged with leading Louisiana’s large and diverse tourism industry. The Office of Tourism partners with tourism professionals and industry stakeholders in private and public sectors to extend and enhance their efforts to reach domestic and international travel trade and consumers. The Louisiana Office of Tourism promotes economic growth of Louisiana through the implementation of a variety of specialized programs designed to encourage visitation to the state and increase visitor spending.
This position is a professional level position that manages the creative initiatives of the advertising program. It works in conjunction with the Louisiana Office of Tourism Communications team, as well as with appropriate agencies under contract to Louisiana for advertising initiatives.
Minimum Qualifications
Six years of experience in administrative services; OR
Six years of full-time experience in any field plus three years of experience in administrative services; OR
A bachelor’s degree plus three years of experience in administrative services; OR
An advanced degree or a Juris Doctorate plus two years of experience in administrative services.
Experience Substitution:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.
Job Specification
The official job specifications for this role, as defined by the State Civil Service, can be found here.
Job Duties:
Job Duties and Other Information
- Serves as advisor to the Assistant Secretary and member of the Louisiana Office of Tourism management team, providing leadership on advertising strategy and special initiatives.
- Leads development, execution, and analysis of annual and seasonal advertising plans, including establishing program goals, best practices, and organizational plans.
- Oversees all advertising efforts, coordinating with management to meet agency advertising and special event planning needs.
- Manages relationships with the advertising agency, including requesting media research, gathering negotiated rates, ensuring usage rights and asset coordination, and providing direction through the agency of record.
- Tracks campaign progress and performance metrics, reporting results and recommendations to the Assistant Secretary.
- Supervises and guides subordinate staff by setting division objectives, timelines, and guidelines; evaluating performance; and providing ongoing consultation to ensure compliance with state rules and high-quality representation of the state.
Position-Specific Details:
Appointment Type: This is a probational appointment. Current permanent status state employees may be required to accept a probational appointment.
Compensation: Depends on the selected applicant.
Work Schedule: This is a full-time position M-F 8:00 am - 4:30 pm. This position may work overtime and may be required to travel.
The Office of the Lieutenant Governor and the Department of Culture, Recreation, and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.
Louisiana as a State, is a Model Employer for People with Disabilities.
How To Apply:
No Civil Service test score is required in order to be considered for this vacancy.
To apply for this vacancy, click on the “Apply” link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.
- Information to support your eligibility for this job title must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.
For Further Information About This Vacancy Contact:
Katelyn Wale
Department of Culture, Recreation, and Tourism
1051 N 3rd Street
Baton Rouge, LA 70802
Fax: (225) 342-7928
kwale@crt.la.gov
Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to
make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.
As a State Employee, You Will Earn Competitive Pay, Choose From a Variety Of Benefits, And Have Access To a Great Professional Development Program:
Insurance Coverage More information can be found at https://info.groupbenefits.org/
Parental Leave – Up to six weeks paid parental leave
More information can be found at https://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx
Holidays and Leave – State employees receive the following paid holidays each year:
- New Year's Day
- Martin Luther King, Jr. Day,
- Mardi Gras,
- Good Friday,
- Memorial Day,
- Independence Day,
- Labor Day,
- Veteran's Day,
- Thanksgiving Day and Christmas Day.
- Additional holidays may be proclaimed by the Governor
State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.
Retirement – State Of Louisiana Employees Are Eligible To Participate In Various Retirement Systems (based On The Type Of Appointment And Agency For Which An Employee Works). These Retirement Systems Provide Retirement Allowances And Other Benefits For State Officers And Employees And Their Beneficiaries. State Retirement Systems May Include (but Are Not Limited To):
- Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video to give you more detailed information about their system
- Teacher's Retirement System of Louisiana (www.trsl.org),
- Louisiana School Employees Retirement System (www.lsers.net), among others
