Marketing Manager

Martin Resource Management Corp • Shreveport, LA, US • 2w ago

SUMMARY
The Marketing Manager will be responsible for planning, developing, and executing marketing initiatives to drive awareness, product adoption, and sales growth across Martin Lubricants' portfolio. This includes managing branding, positioning, and promotional strategies for Martin Lubricants' brands (Xtreme, SynGard, Gard) as well as overseeing the marketing and packaging development of customer private label programs. The role also includes coordinating and approving ad campaigns with strategic customers to ensure brand alignment and maximize impact.

RESPONSIBILITIES

Develop and implement marketing strategies to support growth across packaged and bulk lubricants.
Manage branding and positioning for Martin Lubricants' product lines (Xtreme, SynGard, Gard) and private label programs.
Oversee packaging design, labeling, and artwork development for customer private label brands to ensure accuracy, compliance, and consistency.
Collaborate with product managers, technical staff, and sales teams to create compelling product launch campaigns, one-pagers, and promotional materials.
Coordinate and approve advertising campaigns with strategic customers to align messaging and brand standards.
Create sales tools, product literature, presentations, and digital assets to support the sales team and distributors.
Lead content development for digital channels including website, LinkedIn, and email campaigns.
Coordinate trade shows, industry events, and customer engagement activities.
Monitor market trends, competitor activity, and customer insights to identify opportunities for growth.
Track, analyze, and report on the effectiveness of marketing initiatives to ensure ROI.
Manage relationships with external vendors, creative agencies, and packaging suppliers

Education and Experience: